I gotta start marketing my business 😨
I used to think I hated marketing, mainly cos of how marketing was sold (ironically) – ‘you need to convince people they have a problem only you can solve’ – that feels kinda manipulative, all the ‘do these 3 things & your life will be amazing’ just seems wrong to me. So I did nothing, or tried to force myself to do what I’m supposed to & hated it. Even doing a heart-centred approach (I fell for the marketing 😩) still felt manipulative.
Then I came across validation that you should just be yourself, show what you do, in fact I kept hearing messages about being as weird as you really are, a marketing strategy that finally felt doable, but still takes confidence & a lot of healing for some people.
But I learnt 2 things:
1. Do what’s right for you, far too much stress and unhappiness comes from trying to fit into how others have told you you should be, or the need to do it the expected way; I know it’s a thing to say ‘be yourself’ but not everyone had the luxury of being allowed to be themselves so it ain’t necessarily that simple (or safe, sadly)
2. How important messages saying it’s OK to be different are, you are not wrong because you are different, or do it differently. (& yes, I get people may have good intentions when they tell you what you should do, sometimes you need that – best to give people the choice though, eh😉 )
I do actually love learning strategies, but then figuring out how to adapt to me, I think if we had more of that – wow how much lower would people’s stress levels be, and how that would ripple out into the world…
So here goes marketing my way 🤞
And please – I don’t need someone offering to show me 3 steps to success🤗 I prefer to find my own definition of success.. maybe I should make that into 3 steps & push it 🤣
(book alert, always a book alert – Nela Dunato – The Human-centred Brand is a great book centred around you & your values, not manipulation, her webpage has a lot of interesting stuff too www.neladunato.com but don’t judge it by my attempts only 🤣)